The Steerage Herbalist

He carries a tin of dried herbs in his coat, as the brand's own legend says an emigrant from Galicia once did. The legend is the brand's story and is not verified; the bitter-sweet herbal liqueur in the glass is real.

a Galician emigrant carried his mother's herbal bitters across the Atlantic; a Viennese liqueur maker later recorded the recipe, said to date from 1909.